Marketing · Dashboards
Marketing Overview
Updated 2 min agoSources: GA4 · Google Ads · HubSpot · Meta Ads
Region All regions
Channel All channels
Compare to Budget 2026
Leads (30d)
3,920
▲ 9.6% vs prior 30dCost per lead
€36.7
▼ 6.4% vs prior 30dClick-through rate
2.8%
▲ 0.4 pp vs LYNPS
+46
▲ 5 pts vs LYMarketing-sourced pipeline
€32.7M
▲ 14.2% vs Q2Aided brand awareness
41%
Target 45%
Spain survey, Q3+4 pp to go
Leads vs target
Monthly inbound leads · Nov–Dec forecast
ActualForecastTarget
Leads by source
Last 30 days
3,920Leads 30d
Google Ads30%1,190 leads · search & display
Meta Ads48%1,880 leads · paid social
Owned & local22%850 leads · email, events
Cost per lead trend
€ per lead, monthly average
Blended CPLTarget
Lead funnel
Last 30 days, visitors to won deals
Lead → won: 3.8%Avg. cycle: 61 days
Marketing Agent3 new insights today
Opportunity
Enterprise Solutions converts at €27.9 CPL with €6.1M pipeline. Moving €10k from the Spring brand video could add about 360 leads a month.
Enterprise Solutions converts at €27.9 CPL with €6.1M pipeline. Moving €10k from the Spring brand video could add about 360 leads a month.
Risk
Mid-Market Bundles CPL rose 18% in four weeks on Meta — creative fatigue likely. Refresh assets before month-end.
Mid-Market Bundles CPL rose 18% in four weeks on Meta — creative fatigue likely. Refresh assets before month-end.
Trend
NPS reached +46, the highest in 12 months, led by community programs near new sites.
NPS reached +46, the highest in 12 months, led by community programs near new sites.
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Top campaigns
By spend, last 30 days
| Campaign | Channel | Spend | Leads | CPL | Pipeline | Status |
|---|
Alerts
Marketing rules · last 24 h
