Fullstack Revops
fullstackrevops.com
Canada
Marketing Analytics
We partnered with Fullstack Revops to develop a comprehensive data visualization platform that transforms GA4 data into granular, actionable insights. By consolidating multiple datasets into a single source of truth and building a robust data pipeline in BigQuery, the client can now monitor and analyze user behavior, campaign performance, and content engagement with greater accuracy and speed.
The platform includes executive-level and project management dashboards built in Looker Studio, providing drill-down filters, funnel analysis, and interactive visualizations. Automated workflows, partitioning, clustering, and optimized modeling ensure data consistency, performance, and scalability, enabling data-driven decision-making across all regions and campaigns.
Additionally, the solution allows for advanced analyses such as user retention, video engagement, acquisition channel performance, and addressable audience segmentation. With AI-powered natural language queries integrated via Google Gemini, stakeholders can now explore complex datasets effortlessly, uncover hidden trends, and make faster, informed strategic decisions.
Before Implementation
Fragmented GA4 datasets caused inconsistent user behavior and campaign performance KPIs.
Data transformations were slow and prone to errors.
Lack of actionable insights from standard GA4 dashboards.
Key Improvements
Consolidated datasets into a single, reliable data model, ensuring consistent, accurate analytics across all dashboards.
Automated ETL workflows and optimized queries for speed and accuracy.
Interactive dashboards providing granular, actionable insights.
Project Overview
1.
Data preparation
Audited existing datasets, validated KPIs, and analyzed GA4 metrics to align data with project goals. Identified gaps in scheduled queries and inconsistencies across regions to ensure complete and accurate data.
2.
Data Modeling
Built a wide table approach in BigQuery, creating fact and dimension tables for sessions, items, downloads, and pages. Applied partitioning, clustering, and hierarchical transformations to optimize query performance.
3.
Dashboard Development
Developed executive and project management dashboards in Looker Studio. Created filters, funnel views, URL-based metrics, and interactive charts. Iterated based on client feedback to enhance usability and provide actionable insights.
4.
Enhancements
Implemented refinements for user acquisition, video analysis, retention tracking, and personalized content targeting. Introduced AI-powered natural language queries to simplify data exploration and improve decision-making.
Gemini
BigQuery
Looker Studio
GA4
Andrew Royal
CEO
"Working with Datakimia was a great decision. We had a messy BigQuery setup, and they not only rebuilt it from scratch but also created a Looker Studio layer that gave our clients clear, up-to-date insights. Their support even helped me launch a new line of business. Professional, responsive, and highly skilled. Highly recommended."
